by Yerba mate is a traditional South American herbal tea made from dried leaves and twigs of the yerba mate plant. The yerba mate beverage is known for high nutritional value as it contains various vitamins, antioxidants, amino acids, and polyphenols. It is widely consumed for its stimulant properties and purported health benefits such as increased energy and alertness. The demand for functional beverages with health advantages has been rising steadily, fueling the growth of the yerba mate market.
The global Yerba Mate Market is estimated to be valued at US$ 2311.45 Mn in 2023 and is expected to exhibit a CAGR of 7.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The growing popularity of health beverages is one of the major trends propelling the yerba mate market growth. Changing consumer preferences towards health drinks combined with increasing health consciousness has boosted the sales of yerba mate beverages globally. The yerba mate liquid contains xanthines that stimulate the central nervous system and metabolism, providing effects similar to coffee but with additional nutritional value. It is being widely marketed by producers for its purported health attributes such as enhanced focus and mental alertness. Furthermore, innovative product launches such as caffeinated yerba mate teas, energy drinks and shots have expanded the appeal of the product beyond the traditional tea segment.
SWOT Analysis
Strength: Yerba mate has a high nutritional profile, containing antioxidants, vitamins, minerals and amino acids. It provides energy and focus without the jitteriness of coffee.
Weakness: Many people are unfamiliar with yerba mate and the taste can take some getting used to. The market is constrained by the limited availability of the raw materials.
Opportunity: Rising awareness of the health benefits of yerba mate compared to coffee presents an opportunity for market growth. Increasing availability of yerba mate infusions and related products expands the potential consumer base.
Threats: Competition from more established beverages like coffee and tea. Environmental and economic factors affecting production in South America can impact supply and prices.
Key Takeaways
Global Yerba Mate Market Demand is expected to witness high growth.
Regional analysis: South America currently dominates the yerba mate market due to the native growing regions in parts of Argentina, Brazil, Paraguay, and Uruguay. Argentina is the largest producer, consumer, and exporter of yerba mate globally.
Key players operating in the yerba mate market include 3M, Invoclar Vivadent, Ultradent Products Inc., Mectron s.p.a., Kerr Corporation, Gnatus Medical-Dental Equipments, Tecno-Gaz S.p.A, ACTEON GROUP, Dentsply Sirona, Den-Mat Holdings, LLC, DENTMATE, Flight Dental System, Medit Corp, COLTENE Group, Kulzer GmbH, VOCO GmbH, and B.A. International Ltd. These players are focusing on geographical expansion and new product launches to gain market share.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
