by The global women’s swimwear market is filled with variety of trendy designs ranging from basic one pieces to colorful bikinis. Women’s swimwear offers aesthetic and comfort benefits for aquatic activities like swimming, surfing or sunbathing. Various fabrics like spandex, nylon and polyester are used during manufacturing allowing free movement in water. Features like UPF protection, adjustable straps and padding in sensitive areas enhance usability.
The popularity of water sports and beach vacation coupled with rising female participation is driving significant interest in fashionable swimwear. Growing health consciousness is also fueling demand for products encouraging physical activities. Modern designs flatter different body types promoting female confidence. The breathable fabrics allow convenient wear directly after a swim session or at the pool area. Manufacturers launch new collections regularly incorporating on-trend prints, colors and fits to appeal fresh customers.
The global women’s swimwear market is estimated to be valued at US$ 9058.77 Mn in 2023 and is expected to exhibit a CAGR of 5.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the major trend in women’s swimwear industry is growing inclination toward athletic styles meant for water sports. Leading brands are launching swim lines targeting serious swimmers, surfers and other water athletes. These technical suits offer improved hydrodynamics, compression and support for strenuous activities compared to regular bikinis and one pieces. Furthermore, eco-friendly sustainable fabrics created from recycled plastic waste or plant-based fibers are gaining traction among environment conscious buyers. Premiumization is another notable trend where customers willing to pay extra for high quality Italian or French fabrics with on-trend silhouettes. Rising demand from modest fashion segment has encouraged designers to launch swim collections adhering to Islamic dress codes as well.
Porter’s Analysis
Threat of new entrants: The Women’s Swimwear Market has moderate threat of new entrants due to established brands and supply chains. However, new niche players focus on online sales and innovative materials.
Bargaining power of buyers: Buyers have moderate bargaining power due to availability of several brands and options. However, established brands retain loyal customers.
Bargaining power of suppliers: Few raw material suppliers gives them higher bargaining power. Supplier concentration is moderate to high.
Threat of new substitutes: Limited threat as swimwear has no close substitutes and demand remains consistent through seasons.
Competitive rivalry: Intense competition exists among top players. Product differentiation, innovation and marketing are key to gain market share.
Key Takeaways
Global Women’s Swimwear Market Demand is expected to witness high growth. Regional analysis comprises- North America dominates currently due to frequent beach activities and developed fashion industry. However, Asia Pacific is expected to grow fastest due to increasing influence of western brands, opportunities in China and India, coastal regions and inclination towards beach vacations.
Key players operating in the Women’s Swimwear Market are LVMH Moët Hennessy Louis Vuitton, Marysia LLC, Chanel Group, Missoni SpA, Swimwear Anywhere Inc., La Jolla Group, LA Perla, TJ Swim, Pentland Group PLC, Adidas AG, Wacoal Holdings Corporation, and Puma Inc. Innovation in fabrics, fits, designs and affordability along with influencer marketing helps these brands retain customers and win new segments.
The global Women’s Swimwear Market size for 2023 is US$ 9058.77 Mn. Dominant regions, frequent beach vacations, rise of swimwear as fashion and occasion wear along with innovative strategies by established brands are expected to drive above average growth in this market over the forecast period of 2023 to 2030.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
