by Women’s swimwear is an essential item worn by women while swimming, basking in the sun, or for casual wear. It comes in various styles such as one-piece suits, tankinis, bikinis and monokinis that cover different parts of the body. Rising participation of women in water sports and beach activities has boosted the demand for stylish and comfortable swimwear.
The global women’s swimwear market is estimated to be valued at US$ 9058.77 Mn in 2023 and is expected to exhibit a CAGR of 5.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
Rising Online Retail Sales: Online retail sales have picked up significantly over the last few years owing to convenience of shopping from home and better deals. Growing preference for e-commerce shopping among millennial and generation Z consumers is driving substantial growth of the online retail sector. Women’s swimwear market players are capitalizing on this trend by offering their collections via their own websites as well as popular online retail portals such as Amazon and Flipkart. This gives customers access to a wider variety of styles and designs at affordable prices and acts as a key growth driver for the market.
Urbanization driving demand: Rapid urbanization coupled with rising disposable incomes has boosted recreational activities such as beach holidays and swimming. This has positively impacted the demand for fashionable and premium swimwear from urban consumers. Manufacturers are innovating in designs, fabrics and fits to match the aesthetic preferences of urban population. For example, fits have become more body hugging highlighting curves,while designs focus more on colorful prints and embellishments. Availability of high quality swimsuits catering to metropolitan tastes and lifestyle has propelled sales growth.
Segment Analysis
Women’s Swimwear Market is segmented based on Fabric, Distribution Channel and End User. One-piece swimwear is the dominating segment accounting for around 45% share of the overall market. One-piece swimwear provides full body coverage and support making them a preferred choice among women of all age groups.
PEST Analysis
Political: No major political factor impacting the market.
Economic: Rising disposable incomes and increasing spending on fashion products is driving demand.
Social: Growing participation of women in water sports and beach activities is boosting popularity of stylish swimwear.
Technological: Use of advanced fabric, quick drying and UV protection technologies in swimwear manufacturing is enhancing functionality.
Key Takeaways
The Global Women’s Swimwear Market Size is expected to witness high growth rate over the forecast period. The global women’s swimwear market is estimated to be valued at US$ 9058.77 Mn in 2024 and is expected to exhibit a CAGR of 5.7% over the forecast period 2023 to 2030.
North America accounts for around 35% share of the global market led by United States. High participation of women in various recreational water sports and beach activities in the region is driving demand. Europe is the second largest market for Women’s Swimwear accounting for 30% of global sales led by countries such as France, Italy and UK. Growing popularity of swimwear as fashion beachwear and rising number of swimming pools in the region are fueling market growth.
Key players
Key players operating in the Women’s Swimwear market are Marysia LLC, Chanel Group, Missoni SpA, Swimwear Anywhere Inc., La Jolla Group, LA Perla, TJ Swim, Pentland Group PLC, Adidas AG, Wacoal Holdings Corporation, and Puma Inc.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
