by The scalp care market comprises hair care products that cleanse, nourish and protect the scalp from dryness, itching and flaking. Scalp care products aim to promote healthy scalp by removing dirt, dead skin cells and excess sebum. They contain ingredients like plant-based oils, vitamin E, tea tree oil, jojoba oil, nettle extracts etc. that moisturize, soothe and condition the scalp. Regular usage of scalp care products helps manage dandruff, dermatitis, psoriasis and other scalp related problems. They provide nourishment to hair follicles, stimulate hair growth and give long lasting shine to hair. The global scalp care market offers a wide variety of products in forms of serums, shampoos, conditioners, scrubs and masks. With growing awareness about hair and scalp health, consumers are increasingly adopting scalp care regimes.
The global Scalp Care Market is estimated to be valued at US$ 14.8 Billion in 2024 and is expected to exhibit a CAGR Of 8.7% over the forecast period 2024 To 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends witnessed in the scalp care market is the shift towards natural and organic formulations. There is a significant increase in demand for natural scalp care products that contain ingredients like plant extracts, essential oils, coconut oil, aloe vera etc. Consumers are wary of harsh chemicals in synthetic products and prefer natural alternatives that nourish scalp without side effects. Players are innovating new natural scalp care lines catering to this demand. Another major trend is multifunctional products promising benefits like dandruff control, hair growth, deep cleansing and moisture all-in-one. Companies are launching 2-in-1 shampoo-conditioners, 3-in-1 masks and serums to attract busy, convenience oriented consumers. Sustainable and eco-friendly packaging is also gaining traction in this space.
Porter’s Analysis
Threat of new entrants: The scalp care market requires high R&D investments and established distribution networks making it difficult for new players to enter.
Bargaining power of buyers: The presence of several brands gives buyers bargaining power to choose from a wide range of scalp care products.
Bargaining power of suppliers: Key raw material suppliers have significant influence over scalp care manufacturers as raw materials accounts for major costs.
Threat of new substitutes: Substitutes like aloe vera, coconut oil offer natural solutions but lack effectiveness of specialized clinically-tested formulations.
Competitive rivalry: Aggressive competition exists between global scalp care leaders to introduce innovative products and capture greater market share.
Key Takeaways
The Global Scalp Care Market Demand is expected to witness high growth.
Regional analysis comprises North America dominates the global scalp care market owing to high disposable incomes and awareness about hair and scalp issues. However, Asia Pacific is expected to witness fastest growth during the forecast period due to rising incomes in countries like India and China.
Key players operating in the scalp care market are Illumina, Inc., Eurofins Scientific, PerkinElmer, Inc., F. Hoffmann-La Roche AG, Natera, Inc., Yourgene Health Plc., Laboratory Corporation of America Holdings (LabCorp), BGI Group, and Quest Diagnostics Incorporated. They focus on expanding their product portfolios through continuous innovation. For instance, PerkinElmer launches gene expression assays to advance prenatal screening for rare genetic diseases.
Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
