by The ASEAN smart education and learning market has witnessed significant adoption of digital and online platforms amidst the pandemic to offer flexible and hybrid learning experiences. Smart education entails the integration of advanced technologies, such as artificial intelligence, augmented and virtual reality, blockchain, Internet of Things, and mobile learning applications to offer enhanced and engaging learning environments. Smart learning solutions enable the creation of personalized curriculums, adaptive learning capabilities, and facilitate interactive learning sessions and assessments.
ASEAN Smart Education and Learning Market is estimated to be valued at US$ 354.64 Mn in 2024 and is expected to exhibit a CAGR of 5.8% over the forecast period from 2024 to 2031.
Key factors driving the adoption of ASEAN Smart Education and Learning Market Demand methods include the ability to make learning more intuitive and hands-on with the use of simulation and visualization tools. It also helps address specific needs and allows self-paced learning. The growing student population, increasing emphasis on digitalization of education by governments, and the emergence of advanced technologies are propelling the demand for smart education solutions across ASEAN countries.
Key Takeaways
Key players operating in the ASEAN smart education and learning market are Ethicon (Johnson & Johnson), Medtronic, Intuitive Surgical, Olympus Corporation, Karl Storz, Teleflex Incorporated, Accuray Incorporated, AngioDynamics, CONMED Corporation, Trovagene, Varian Medical Systems, Medrobotics Corporation, and Siemens Healthineers.
The increasing focus on STEM education and rising emphasis on advanced technical skills to fuel career opportunities is driving demand for smart learning methods in the region. The focus on blended and online learning models during the pandemic has further accelerated the adoption of digital education tools.
Countries, such as Singapore, Malaysia, Thailand, and Vietnam, have undertaken various initiatives to promote digital education and smart learning. Several educational institutes and edtech startups are also entering partnerships to offer advanced education technologies and services. This is expected to support the global expansion of the ASEAN smart education and learning market during the forecast period.
Market Key Trends
Blended learning is emerging as a key trend in the ASEAN smart education and learning market. It involves combining online digital media with traditional classroom methods or other models. The blended model provides flexibility to students and helps optimize the learning experience. The shift towards blended learning is expected to continue in post-pandemic times, supported by ongoing digital transformation of the education sector across ASEAN nations.
Porter’s Analysis
Threat of new entrants: The education sector in ASEAN countries has various regulatory compliances and requires huge capital investments to enter making it difficult for new players.
Bargaining power of buyers: Buyers have medium bargaining power as there are many solution providers in the market, however technologies offered are slightly differentiated.
Bargaining power of suppliers: Suppliers have medium bargaining power as solutions have components sourced from various suppliers globally and suppliers have availability of substitutes.
Threat of new substitutes: New substitutes poses medium threat as newer technologies or means of education delivery can disrupt existing models.
Competitive rivalry: The market sees healthy competition due to presence of global and local established as well as emerging players.
Geographical Regions
Southeast Asia accounts for over 50% of the total market value led by Indonesia, Malaysia, Thailand and Vietnam as these countries are investing heavily in smart education technologies to make education accessible to masses. Singapore also holds a significant share due to its advanced digital infrastructure and focus on futuristic learning approaches.
The fastest growing region for ASEAN Smart Education and Learning Market is expected to be East Asia led by China, due to increasing spending on online education platforms, virtual learning tools, AI in education, augmented reality/virtual reality based learning etc. China also provides tremendous business opportunities for ASEAN edtech solution providers to penetrate East Asian market.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it.
