July 6, 2024

Paper Packaging Market is Expected to be Flourished by Rising E-Commerce Growth

Paper packaging includes corrugated boxes, cartons, bags, pouches, and linerboards that find extensive application across various end-use industries like food and beverages, personal care, healthcare, and others. Paper packaging provides effective protection against exterior impacts while retaining product freshness. It is sustainable and recyclable in nature. The material has high tensile strength, is lightweight and cost-effective. Paper packaging boxes and cartons are commonly used for shipping and retail sectors. They are manufactured using virgin or recycled fibers through processes like corrugating, die-cutting, labeling and printing. The growing e-commerce sector especially during the pandemic has boosted the demand for corrugated boxes and other paper packaging materials for shipping purposes.

The global paper packaging Market is estimated to be valued at US$ 373.7 Bn in 2023 and is expected to exhibit a CAGR of 4.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:

Rising e-commerce growth is one of the key drivers propelling the paper packaging market forward. During the pandemic, restrictions on physical shopping led to a significant surge in online purchases of goods. This has increased the demand for corrugated boxes and other paper products used extensively in packaging and shipping goods purchased online. According to the U.S. Department of Commerce, e-commerce sales in 2021 accounted for 14.3% of total retail sales, up from 10.8% in 2019. This transition towards online retail is expected to continue boosting demand for paper packaging solutions in the coming years.

Another driver for the market’s growth is the development of innovative and sustainable packaging solutions. Manufacturers are focusing on producing paper-based packaging with improved strength, moisture resistance and printability. They are developing virgin and recycled paperboards with enhanced barrier properties for different end-uses. Recyclable paper packaging made from renewable resources is finding greater acceptance among consumers. Sustainable paper packaging options help companies achieve their sustainability goals and give them a competitive edge in the market.

Segment Analysis

The paper packaging market is dominated by the paperboard segment which accounted for over 45% share of the overall market in 2023. Paperboard finds wide usage in packaging of food and beverages, personal care, homecare, pharmaceuticals, retail/e-commerce amongst others. It is the preferred choice of packaging due to properties like high strength, recyclability and sustainability. The corrugated boxes segment is another major segment and is projected to grow at a CAGR of over 4.5% during the forecast period. Corrugated boxes are majorly used in logistics and shipping of finished goods.

PEST Analysis

  • Political: The government policies towards environment protection and sustainability are driving the growth of paper packaging. Various regulations banning single use plastics are favorable for paper packaging.
  • Economic: The stable economic growth especially in developing nations is leading to rising consumerism and increasing demand for packed goods driving the paper packaging market growth.
  • Social: Increasing awareness about sustainability and environmental protection is fueling the preference for paper packaging over plastic packaging. Rise of e-commerce is another key tailwind.

Technological: Advanced barrier coating, lamination and production technologies are enhancing the functionality and abilities of paper packaging. Technologies like IoT enable smart and interactive paper packaging.

Key Takeaways
The global paper packaging market is expected to witness high growth on the backdrop of rising e-commerce, preference for sustainable packaging and regulations against single use plastics. Regionally, Asia Pacific dominates the paper packaging market and is anticipated to exhibit strong growth over 6% during the forecast period led by China, India and other developing Asian economies. North America is another major regional market led by the US.

Key players operating in the paper packaging market are DS Smith PLC, Georgia-Pacific Corporation, Holmen AB, Hood Packaging Corporation, International Paper Company, MeadWestvaco Corporation, OJI Holding Corporation, Smurfit Kappa Group Plc, Stora Enso Oyj, The Mayr-Melnhof Group, Sonoco Products Company, Pratt Industries and WestRock Company. Key players are focusing on capacity expansions, R&D and adopting sustainable practices to strengthen their market position.