by The Organic Baby Food Market is estimated to be valued at US$ 7219.73 Mn in 2023 and is expected to exhibit a CAGR of 10.8% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Organic baby food refers to baby food products that are certified organic. These products are formulated using ingredients that are grown without the use of pesticides, chemical fertilizers, antibiotics, or genetically modified organisms. The key organic baby food products include infant formula, dried baby food, prepared baby food, and other baby food. Parents are increasingly preferring organic baby food options for their young children due to various nutritional and health benefits. Organic products are free from chemicals and preservatives and have nutrients that support healthy growth and development in babies and toddlers.
Market Dynamics:
One of the major drivers for the Organic Baby Food Market is growing awareness among parents regarding the health benefits of organic food for babies. Studies have shown that organically grown foods contain more nutrients compared to conventionally grown foods. Also, organic foods are free from pesticide residues, antibiotics, synthetic hormones, and other chemicals that are commonly used in conventional farming. There is a rising demand for clean label and chemical-free products for babies owing to increasing health consciousness. Additionally, the expanding working woman population has fueled the demand for convenient organic baby food products such as packaged cereals, jars, pouches, and bottles which save time in cooking and feeding babies. Furthermore, a steady rise in the number of health-conscious millennial mothers is promoting the adoption of organic baby food. Organic certification provides transparency about the ingredients and manufacturing process which is gaining more trust among new-age parents.
Segment Analysis
The organic baby food market is dominated by prepared baby food segment. According to various studies, prepared baby food accounts for over 60% market share in organic baby food market. This is because working parents prefer ready-to-feed packaged organic baby food over other alternatives as it saves time in preparation and maintains hygiene. Within prepared baby food segment, infant milk formula is the largest sub-segment owing to rising awareness about importance of breastfeeding as well as nutritional benefits offered by organic formula milk.
PEST Analysis
Political: Growing guidelines by regulatory bodies like FDA regarding use of organic ingredients in baby food products are driving manufacturers to develop organic options.
Economic: Rising disposable income and spending on baby care products is positively impacting demand. Growing working women population is boosting sales of convenient ready-to-feed options.
Social: Increase in health consciousness among parents about benefits of organic products. Working parents prefer organic packaged foods over homemade options due to ease of use.
Technological: Adoption of advanced processing technologies by manufacturers to prevent loss of nutrients during production and increase shelf-life of perishable organic baby food products.
Key Takeaways
The Global Organic Baby Food Market Size is expected to witness high growth, exhibiting CAGR of 10.8% over the forecast period, due to increasing health awareness among parents about importance of early nutrition. The organic baby food market size for 2023 is estimated to be US$ 7219.73 Mn.
Regional analysis
North America accounts for the largest share in the global organic baby food market due to rising consumer preference for clean label products. Within North America, the U.S. generates most of the demand attributed to busy lifestyles and high purchasing power. Europe is another major region owing to growing health consciousness whereas Asia Pacific exhibits potential for rapid growth led by China and India.
Key players
Key players operating in the organic baby food market are Abbott Laboratories, Groupe Danone, Nestlé S.A., Kraft Heinz, Company Hero Group, Amara Organics, Baby Gourmet Foods Inc., Bellamy’s Australia, Green Monkey, Healthy Sprouts Foods, HiPP, Initiative Foods, Little Duck Organics, North Castle Partners, Olli Organic, One Earth Farms, Tastybaby, and Vitagermine, among others. These players are focused on new product launches, capacity expansion and mergers & acquisitions to strengthen their market presence.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
