by The Menstrual Cup Market is estimated to be valued at US$ 833.18 Mn in 2023 and is expected to exhibit a CAGR of 5.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Menstrual cups are feminine hygiene products that are inserted into the vagina during menstruation to collect and hold menstrual flow. Made from medical-grade silicone, latex, or thermoplastic elastomer (TPE), menstrual cups are available in different sizes – small, medium, and large – depending on a woman’s menstrual flow and her body type. Being more eco-friendly and cost-effective than pads or tampons, menstrual cups are gaining increasing preference among consumers.
Market Dynamics:
Growing environmental consciousness among women regarding the safe disposal of hygiene products like pads and tampons is a key factor driving the menstrual cup market. Pads and tampons contain plastic and their improper disposal pollutes water bodies and landfills. On the other hand, menstrual cups can be reused for several years, producing minimal waste. Another factor fueling the market is the increased awareness about female reproductive health through various online resources and women-centric programs. More women are opting for menstrual cups as they do not absorb natural vaginal secretions like pads and tampons and contain fewer chemicals that can disrupt hormones. The affordability of menstrual cups as compared to long-term costs of pads or tampons is also supporting the market growth. Some major brands are launching innovative products with anti-odor technology and smart features like leak-proof designs and custom fittings, thereby augmenting the market expansion.
Segment Analysis
The global menstrual cup market is dominated by the menstrual cup segment. Menstrual cups are flexible bell-shaped containers made from medical-grade silicone, latex or rubber that are collapsed and inserted into the vagina during a woman’s period to collect menstrual flow. They have a stem at the bottom for easy removal and emptying. Menstrual cups offer several advantages over traditional menstrual products like pads and tampons such as being more comfortable, sustainable, economical in long run and promoting better hygiene.
PEST Analysis
Political: There are no strict government regulations on use of menstrual cups presently. However, supportive policies promoting menstrual hygiene awareness can boost their adoption.
Economic: High disposable income and growing health consciousness among women are driving demand for cups which are reusable and save costs in long term compared to pads and tampons.
Social: Declining social taboos around menstruation and periods and rising acceptance of sustainable period care products are positively impacting the market.
Technological: Advancements in design, material and development of smart cups allowing easy insertion and removal through app control are expanding the market scope.
Key Takeaways
The Global Menstrual Cup Market Size is expected to witness high growth, exhibiting CAGR of 5.2% over the forecast period, due to increasing awareness about benefits of cups and growing preference for sustainable period care products.
The Asia Pacific region is expected to witness fastest growth in the menstrual cup market supported by rising disposable incomes, expanding female population, and increasing awareness initiatives undertaken by governments and NGOs in the area of menstrual hygiene management.
Key players operating in the menstrual cup market are Blossom Cup, Diva International Inc., Fleurcup, Intimina, Jaguara, S.R.O., Lune Group Oy Ltd., Lena Cup, Mooncup Ltd., Me Luna Gmbh, Saalt, Llc, Sterne, The Flex Company, And Yuuki Company S.R.O. Femtech startups are actively introducing innovative product designs to tap opportunities.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
