by Established in 1980, KSA tire has become a leader in automotive tire manufacturing in Saudi Arabia over the past four decades. From its headquarters in Riyadh, the company has expanded to have a strong nationwide presence with production and retail facilities located across the country.
Under the leadership of CEO Abdulrazak Alsadhan, KSA tiring has focused on continuous innovation to deliver best-in-class products tailored to the diverse road conditions found in the Kingdom. With Saudi Vision 2030 emphasizing self-sufficiency and growth of domestic industry, the tire maker has also invested heavily in expanding local manufacturing capabilities.
Quality and durability
Staying committed to its founding vision of “reliability you can trust”, KSA Tiring uses advanced production processes and cutting-edge compounds to build tires capable of handling both highway commutes and off-road adventures. Backed by rigorous testing protocols, KSA tirings are engineered to consistently perform under extreme heat, tread harsh terrain, and stand up to regular wear and tear over long-mileage lifespans.
For basic sedans and family vehicles, the company’s KF range offers smooth rides with long-lasting treadwear. Those seeking performance can opt for the high-grip KS series, suitable for sportier driving. Heavy-duty trucks are served by extra-reinforced KT tires. The all-terrain KTX line additionally features aggressive tread patterns to conquer sand and gravel surfaces outside cities and highways.
Technology leadership
At the forefront of automotive rubber technology, KSA incorporates the latest materials science advancements into its products. A key research focus has been developing silica-based compounds that boost rolling resistance without compromising other attributes like grip. This improves fuel efficiency, treadlife and handling response over traditional carbon-black formulations.
Digital capabilities are also enhancing KSA’s operations. State-of-the-art mixing towers and curing presses are digitally monitored for consistent quality control. Advanced 3D tire modeling helps engineers finely tune tread patterns prior to production. RFID tags now shipped with certain tire models enable automated inspections and tracking throughout the supply chain.
Sustainability leadership
Ever mindful of its environmental obligations, KSA tiring has instituted stringent protocols and recycling programs company-wide. Its factories utilize energy-saving equipment and processes that curb emissions and conserve water usage during rubber mixing and curing. Cutting scraps from the tire-making process are carefully sorted for shredding and reinsertion as raw material whenever possible.
Earlier this year, KSA unveiled plans to transition its facilities and fleet vehicles to electric power over the next five years. By 2030, it aims for zero-carbon emissions from operations as it simultaneously expands manufacturing capacity locally. Investing in sustainability both supports the national Vision and reinforces KSA’s position as an industry leader with foresight.
Service excellence
Complementing its product excellence, KSA owns a nationwide retail network that provides world-class service. Customers can access tire specialists and state-of-the-art fitting stations at over 100 branded outlets nationwide. Online portals meanwhile allow checks on product warranties and balances on pre-paid maintenance plans anywhere, anytime.
KSA’s popular TireCare program offers competitively priced packages for regular check-ups, replacement, and repairs over extended periods. This takes the hassle out of tire maintenance budgets while delivering premium roadside assistance when needed. A robust distribution system additionally ensures fast deliveries and replacements to dealers within days for any issues covered under warranty.
People and community
Behind every durable, high-performance KSA tiring is a dedicated team of over 5,000 Saudi men and women. The company prides itself on cultivating diverse talent from within the Kingdom through extensive on-the-job and educational programs. Concerted efforts like technical scholarships and skills workshops annually uplift hundreds of Saudis into professional careers.
Giving back is equally important. KSA contributes generously to road safety initiatives and supports auto mechanics training institutes nationwide. During the pandemic, it additionally donated medical equipment and supplies to frontline healthcare providers. Looking ahead, the tire major’s employee volunteers will undertake massive tree-planting drives aligned with the Vision 2030 green initiatives over the coming seasons.
In Summary
After four decades of operations tailored to the challenging conditions of its home market, KSA tire has cemented its reputation for reliability, innovation and service excellence. Backed by advanced research and digitally-transformed production, it makes tires trusted by motorists across the width and breadth of Saudi Arabia. Under CEO Alsadhan’s leadership, KSA is powering ahead to realize its zero-carbon manufacturing vision while continuing to empower communities – cementing its role as a domestically empowering enterprise driving the Kingdom’s self-sufficiency goals.
