by Market Overview:
Commercial printing involves printing of materials such as books, magazines, brochures, posters, stationeries and others using various printing techniques including offset lithography, intaglio, and digital printing. The demand for commercial printing is growing with an increase in business advertisements and marketing activities across various end-use industries.
Market key trends:
One of the key trends in the commercial printing market is the shift towards digital printing from traditional printing techniques. Digital printing offers benefits such as on-demand and variable printing, reduction in wastage of printed materials, and customization according to customer requirements. With advancements in digital printing technologies, the ability to print on various substrates and materials has improved significantly. This has increased the adoption of digital printing over traditional printing techniques among small businesses and for short-run jobs.
Market Key Trends:
The commercial printing market has been witnessing a shift from traditional printing to digital printing. The use of digital technologies like variable data printing (VDP) and on-demand printing has increased significantly over the last few years. VDP allows the customization of prints based on individual customer needs and ensures delivery of more targeted content. On-demand printing enables the printing of materials only when they are required, eliminating stock maintenance costs.
The global Commercial Printing Market Demand is estimated to be valued at US$ 451.98 Bn in 2023 and is expected to exhibit a CAGR of 1.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
SWOT Analysis:
Strength: Growing demand for short-run printing and customization. Commercial printers are well-equipped to cater to this demand through digital technologies
Weakness: Migration toward online/digital communication medium reducing demand for traditional print. Declining margins due to pricing pressures
Opportunity: Offering value-added services along with printing such as design, fulfillment, and distribution. Emerging applications in packaging printing
Threats: Competition from in-house printing departments and the presence of local printers. Rising raw material costs putting pressure on profitability
Key Takeaways:
The global commercial printing market is expected to witness high growth, exhibiting a CAGR of 1.7% over the forecast period, due to increasing demand for short-run and customized prints from various end-use segments.
Regional analysis: North America dominated the commercial printing market in 2023, accounting for over 35% of the global revenue share. However, Asia Pacific is projected to witness the fastest growth over the forecast period, driven by strong economic growth, rising industrialization, and a growing packaging industry in countries like China and India.
Key players operating in the commercial printing market are ACME Printing, Cenveo Corporation, R.R. Donnelley & Sons, Vistaprint (CIM PRESS PLC), Toppan Co Limited, Transcontinental Inc., and LSC Communications US LLC. These players are focusing on acquisitions and mergers to expand their geographic footprint and service offerings.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
