by Market Overview:
Presentation software offers various features to create digital presentations including slide navigation, themes, layouts, charts, graphs, animation, audiovisual effects, and collaboration tools. Companies use presentation software to pitch business proposals, train employees, deliver lectures, and showcase products or services. With the rise in virtual and hybrid work models, presentation software has become ubiquitous for remote communication.
Market Dynamics:
The Growing adoption of virtual and hybrid work culture is a major driver for the presentation software market. Various industries are utilizing virtual experiences to engage customers and employees as travel and face-to-face meetings reduced due to the pandemic. Presentation software facilitates virtual collaboration as teams can work simultaneously on a presentation from different locations. Furthermore, the integration of presentation software with communication tools and cloud technology allows sharing of presentations on any device from anywhere. This has boosted their usage for lectures, webinars and virtual events. The focus on digital customer experiences by brands is further expanding the scope of advanced visualization features in new software.
Market key trends:
The global presentation software market is witnessing rising adoption of cloud-based presentation software as it provides flexibility for work from anywhere. Companies are increasingly using presentation software for virtual meetings and webinars amid the ongoing pandemic. Remote work trends are proving beneficial for the growth of real-time collaboration features in presentation software. The adoption of mobile apps for presentations is another key trend, allowing users to access and edit presentations on the go using their smartphones and tablets.
The global Presentation Software Market Trends is estimated to be valued at US$ 5.90 Billion in 2023 and is expected to exhibit a CAGR of 13.5% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
SWOT Analysis
Strengths: Ability to create visually appealing presentations; Easy to use interface and features; Wide variety of templates and themes.
Weaknesses: Limited customization options in free versions; Learning curve for advanced features; Compatibility issues while sharing files.
Opportunities: Growing digitalization and remote working trends; Increasing need for visual storytelling; Scope for integrating with other collaboration tools.
Threats: Threat from open source and free alternatives; Frequent release of new features by competitors; Concerns around data privacy and security.
Key Takeaways
The global presentation software market is expected to witness high growth, exhibiting CAGR of 13.5% over the forecast period, due to increasing adoption of visual storytelling and collaboration tools for hybrid work environments.
North America is expected to dominate the global presentation software market during the forecast period. This is attributed to widespread adoption of presentation software among enterprises for internal and external communications. Growing BYOD and work-from-home trends in the region are further driving the demand.
Key players operating in the presentation software market are Microsoft, Apple, Google, Prezi, Canva, SlideDog, FlowVella, Niftio, Powtoon, Slides by Slidedog, Visme, Adobe, Zoho, Beautiful.ai, Pitch, Emaze, Haiku Deck, Slidebean, Swipe, Keynote. Microsoft PowerPoint currently leads the market followed by Apple Keynote and Google Slides. Players are focusing on enhancing collaboration capabilities and real-time co-editing to gain more customers.
*Note:
- Source: Coherent Market Insights, Public sources, Desk research
- We have leveraged AI tools to mine information and compile it
