by The global facial tissue market is primarily driven by increased online sales and marketing activities undertaken by major industry players to increase product reach. Facial tissues, also known as pocket tissues or pocket handkerchiefs, are soft, absorbent, disposable pieces of paper used for wiping and cleaning various body parts such as nose, eyes or mouth. They are usually packaged in box or plastic bag and sold in retail stores as well as online channels. Facial tissues are made up of virgin wood pulp or recycled paper with lotion or perfume added for softness. They find wide applications in daily household use, travel kits, disposables, medical & healthcare, commercial use etc.
The global Facial Tissue Market is estimated to be valued at US$ 13.41 Bn in 2023 and is expected to exhibit a CAGR of 12 % over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
One of the key drivers for the growth of the facial tissue market is increased online sales. Major industry players are focusing on increasing their online presence and direct-to-customer online sales channels to reach wider consumer base across the globe. Online marketing and brand promotion activities are also helping manufacturers to increase product visibility. E-commerce portals offer massive product details, convenient delivery options and door step service which attracts more consumers towards online shopping over traditional brick and mortar retail stores. Furthermore, wider choices of packs, scents and brands are available on e-commerce websites which fuels the demand and sales of facial tissues through the online sales channel. However, increased raw material prices due to supply chain disruptions act as a major challenge for the market.
SWOT Analysis
Strength: Facial tissue is a necessity product and its demand remains stable. Tissue paper being a hygienic product has high demand from individual consumers. Manufacturers utilizing various eco-friendly raw materials which has increased brand loyalty.
Weakness: Raw material prices particularly pulp keeps fluctuating which impacts production cost. Significant packaging and logistics cost reduces profit margins. Heavy taxation and stringent environment regulations increases compliance cost.
Opportunity: Growing health and hygiene awareness boosts tissue sales particularly in developing nations. Innovative sustainable tissues made from agricultural waste increases market penetration. Rising women workforce and dual income families augurs well for away from home tissue demand.
Threats: Stiff competition from private label brands pressurizes margins. Shift to digital media reduced advertisement spending which is a key promotional tool. Economic slowdown or recession impacts discretionary spending on tissues. Rising anti-plastic sentiments increases pressure to adopt biodegradable or eco-friendly packaging solutions.
Key Takeaways
The Global Facial Tissue Market Size is expected to witness high growth over the forecast period supported by rising health hygiene awareness. The Asia Pacific region currently dominates the global market owing to large population base and rising disposable incomes in developing countries such as India and China. Countries like China have experienced significant growth in recent years on account of increasing women workforce and expanding organized retail sector boosting sales of away from home tissues.
Key players operating in the facial tissue market are Salesforce.com, Inc., Microsoft Corporation, ADOBE INC., SAP SE, Oracle Corporation, SugarCRM Inc., Zoho Corporation Pvt. Ltd, Copper CRM, Inc., Insightly Inc., and Creatio. Major players are investing in R&D to develop novel sustainable tissue variants using agricultural waste or recycled paper fibers in a bid to promote Eco friendly offerings and align with global sustainability goals. Companies are also focusing on expanding distribution networks and carrying out strategic mergers and acquisitions to strengthen regional presence.
Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
