by The Europe tissue and hygiene paper market is engaged in the manufacturing and distribution of household and personal hygiene products such as toilet paper, kitchen towels, facial tissues, baby diapers, feminine hygiene products and other absorbent/disposable products. Tissue and hygiene paper are widely adopted across households and commercial facilities due to their advantages such as convenience, sanitation and absorbency. The growing consumer awareness regarding health, wellness and hygiene is further driving the demand for these products in the region.
The Global Europe tissue and hygiene paper market is estimated to be valued at US$ 60.14 Bn in 2024 and is expected to exhibit a CAGR of 8.4% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the Europe tissue and hygiene paper are AbbVie,Lundbeck,Eisai,Pfizer,Merck & Co., Inc.,Novartis,AstraZeneca,GlaxoSmithKline,Acorda Therapeutics,Ceretec. These players are focusing on enhancing their production capabilities and geographical presence through mergers & acquisitions. For instance, in 2021 Ceretec acquired Tissue business of Wepa to expand tissue market in France.
The increasing health awareness and demand for sustainable hygiene products in Europe create huge opportunities for manufacturers to launch innovative and eco-friendly products. For example, in 2022 Kimberly-Clark introduced flushable wipe made from plant-based fibres.
The major players are expanding their presence across European countries to tap the market potential. For example, in 2021 Essity acquired tissue business of BSN Medical to strengthen position in medical hygiene segment in Germany, Spain and Italy. The companies are investing heavily in branding and promotion activities to increase penetration in Europe Tissue And Hygiene Paper Market Demand.
Market Drivers
The rising health expenditure per capita across Europe and increasing focus of government on hygiene are considered as the major market drivers. Europe witnessed highest healthcare spending in the world at 10% of GDP in 2019. This has augmented the demand for Europe hygiene and tissue paper products in healthcare sector. Furthermore, initiatives like “Toilet Association” by Germany government to promote hygienic sanitation facilities are propelling the market growth in Europe.
PEST Analysis
Political: Increasing focus of various European governments on promoting sustainability and recycling will influence the tissue and hygiene paper market. Strict environmental regulations are encouraging use of recycled fibers in paper production.
Economic: Steady growth of the European economy and rising disposable incomes are driving demand for premium hygiene and tissue products. Growing food service and hospitality industries also support market expansion.
Social: Changing lifestyles, increasing health awareness, and busier schedules are elevating demand for convenient hygiene and tissue products. Large and aging population base in Europe contributes to market revenues.
Technological: Manufacturers are investing in advanced machinery that allows higher production capacity and lower operating costs. Automated tissue converting lines help improve efficiencies. Some companies utilize proprietary fibers and technologies to enhance absorbency, strength and softness of finished products.
Europe has several major tissue and hygiene paper consuming markets. Germany, the United Kingdom, France and Italy collectively account for over 40% of the regional market value due to their large and developed economics. Per capita usage of tissue papers is also higher in western European nations compared to eastern parts of the region.
The Europe tissue market in central and eastern Europe has presented attractive prospects for growth. Countries like Poland, Russia, Turkey and Hungary have witnessed rising incomes, westernization of lifestyles and expanding organized retail sectors in recent times – favoring tissue consumption. Manufacturers have increased focus on these emerging tissue hotspots within Europe for higher returns over the forecast period.
