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The electric lunch box market provides efficient thermal insulation keeping meals hot or cold for extended durations. It uses low power for its functioning and maintains ideal temperatures. The product is portable and compact in design for carrying meals to workplace or outdoor activities. It finds extensive usage among office going professionals, travelers, outdoor enthusiasts and students. The rising number of working women and nuclear families have boosted demand for ready to eat meals, driving the need for electric lunch boxes.
Global Electric Lunch Box Market is estimated to be valued at US$ 600.8 Mn in 2024 and is expected to exhibit a CAGR of 7.0% over the forecast period 2023 to 2030.
Key Takeaways
Key players operating in the Electric Lunch Box market are Crock-Pot (Owned by Sunbeam Products, Inc.), Zojirushi Corporation, Ecolunchbox, Gideon, Hot Logic, Milton, Electric Lunchbox Co., Cello World, Preethi Kitchen Appliances Pvt. Ltd., Skysonic, Milton (Hamilton Housewares Pvt. Ltd.), Mr. Bento, Grub2Go, Sovereign, NutriBox .
The availability of innovative features such as reheat, divisions for different dishes, leakage proof design and digital temperature controls have increased the adoption of electric lunch boxes. Owing to increasing online sales, single serving pack options and growing millennial population, the demand for electric lunch boxes is expected to grow significantly in Southeast Asian, Latin American and African markets over the coming years.
Key players are expanding their geographical footprint by introducing new products catering to regional tastes. Technological advancements in insulations and compact sizes would further aid the global expansion of the electric lunch box market.
Market drivers
The high growth of the electric lunch box market can be attributed majorly to increasing urbanization leading to longer working hours and busy lifestyles. People have less time to cook meals, driving the need for ready to eat options kept fresh in electric lunch boxes. Furthermore, rising health awareness and focus on home cooked nutritious meals have boosted demand. The awareness about thermal effectiveness and portability of electric lunch boxes among health conscious consumers is estimated to remain a key growth driver over the forecast period.
PEST Analysis
Political: Government regulations regarding food safety and packaging standards impact the design and materials used in electric lunch boxes. Compliance to such regulations affects the development and pricing of products in this market.
Economic: Changes in disposable incomes influence consumer spending patterns. Economic growth supports higher affordability of premium electric lunch box options, while recession leads to prioritization of essential goods over innovative products.
Social: Busy lifestyles increase demand for convenient lunchbox solutions that make midday eating easy. Health awareness drives preference for fresh and nutritious meal storage alternatives over packaged foods. Portability and ease of use are important decision factors.
Technological: Advances in battery technology enable longer heating times and multi-functional capabilities in electric lunch boxes. Integration of technologies like temperature control modes and timers adds value. Connectivity with apps enhances user experience.
North America accounts for the largest value share in the Electric Lunch Box Market owing to high adoption of advanced kitchen appliances and busy schedules necessitating convenient meal solutions.
The Asia Pacific region is projected to be the fastest growing market during the forecast period driven by urbanization, increased number of working women, growing middle class and their rising disposable incomes in countries like India and China. Rising health consciousness is also a key factor propelling the market growth.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
