by Diapers are essential absorbent garments worn by infants and adults who have issues with toilet training or bowel or bladder control. They are designed to absorb and retain liquid and solid waste products from the wearer’s body until disposed. Diapers also prevent contact with bodily fluids and exudates from the wearer’s skin and external environment. Popular types of diapers include adult diapers, swim diapers, training pants, and baby diapers. Baby diapers are designed specifically for newborns, infants, and toddlers.
The global diaper market is estimated to be valued at US$ 93.4 Bn in 2023 and is expected to exhibit a CAGR of 9.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics
According to UNICEF, the global birth rate is estimated to be around 15 births per 1000 population in 2022, accounting for nearly 140 million births annually. Diapers are an essential product demanded by every newborn, infant, and toddler, leading to sustained demand across regions. Furthermore, supportive government policies and initiatives in many countries promoting family planning and fertility are indirectly boosting birth rates and the uptake of diapers over the forecast period. While baby diapers dominate the category currently, rising cases of urinary incontinence among the geriatric population are creating lucrative growth opportunities for adult diapers.
SWOT Analysis
Strength: Diaper Market has large potential customer base as it is an essential item for babies and infants. Rising birth rates in developing nations are fueling market demand. Manufacturers are investing heavily in R&D to develop innovative products with better absorbency and comfort levels.
Weakness: Disposable diapers generate huge amounts of non-biodegradable plastic waste causing environmental pollution. Changing consumer preferences towards eco-friendly alternatives is a challenge. Prices of raw materials like pulp and polymers fluctuate frequently affecting production costs.
Opportunity: Growing popularity of organic and bio-degradable diapers presents new opportunities. Demand in emerging nations of Asia Pacific and Latin America is expected to surge in the coming years. Manufacturers can explore these untapped markets.
Threats: Strict regulations on use of chemicals and adoption of sustainable practices increases compliance costs. Intense competition from local and global brands pressures margins. Alternate options like cloth diapers, toilet training and reduction in number of diapers per baby poses threats.
Key Takeaways
The Global Diaper Market Demand is expected to witness high growth over the forecast period of 2023 to 2030 supported by growing birth rates especially in Asia Pacific and Latin American countries. The global diaper market is estimated to be valued at US$ 93.4 Bn in 2023 and is expected to exhibit a CAGR of 9.0% over the forecast period 2023 to 2030.
Regional analysis:
Asia Pacific is projected to grow at the fastest pace during the forecast period. Major factors contributing to the region’s prominence include rising birth rates, increasing disposable incomes, expanding retail channels and burgeoning middle class population. China and India have emerged as highly lucrative markets. North America and Western Europe are also large consumer bases although growth rates are expected to be moderate compared to Asia Pacific.
Key players:
Key players operating in the diaper market are Svenska Cellulosa AB, DSG International Ltd., First Quality Enterprises, Inc., Kimberly-Clark Corporation, Abena A/S, Attends Healthcare Products, Inc., Unicharm Corporation, Kao Corporation, Ontex Group, Chiaus (Fujian) Industrial Development Co Ltd and others. These leaders are focusing on new product innovations, expansions into developing nations and acquisition strategies to strengthen their foothold.
Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
