by The curling irons market has witnessed significant growth in the past decade on account of increasing importance given to personal grooming and styling among individuals. A curling iron, also known as curling tongs, helps in creating curls and waves in the hair by using its heated barrel. They are available in a variety of sizes and heat settings to get different types of curls and styles.
The global curling irons market is estimated to be valued at US$ 1.49 Bn in 2024 and is expected to exhibit a CAGR of 7.8% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in The Curling Irons Market are Lockheed Martin, Northrop Grumman, Analytical Graphics, ExoAnalytic Solutions, Schafer, Etamax Space, Vision Engineering Solutions, Applied Defense Solutions, Spire Global, Harris. Key players focus on delivering innovative products with advanced features like dual voltage, automatic shut-off, tourmaline ceramic coating and digital display.
The curling irons market provides significant opportunities for manufacturers with rising disposable income levels in developing nations. Ease of use, versatility and affordability have increased the popularity of curling irons among young population.
Major players are expanding their global footprint by entering emerging markets of Asia Pacific and Latin America. Growing fashion and beauty industry coupled with increasing influence of western trends on hairstyling will drive the adoption of curling irons in these regions over the forecast period.
Market drivers
Rising influence of social media on beauty and style trends has encouraged individuals to experiment with their hairstyles using products like curling irons. Popular styling techniques showcased on social media platforms motivate younger population to purchase these grooming products. This remains a key driver bolstering the growth of curling irons market globally.
PEST Analysis
Political: Regulations regarding product quality and safety certifications must be fulfilled for market access. Tariffs can impact prices.
Economic: Economic growth drives consumer spending which increases demand. Fluctuations in disposable income levels affect market performance.
Social: Changing beauty trends fuel new product launches. Increasing participation of women in sports leads to demand. Portability and convenience are desirable features.
Technological: Developments in materials and heating technologies aid product upgrades. Innovation helps provide customization options. Connectivity integration may expand usage scenarios.
The North American region accounts for the largest share of the global curling iron market in terms of value. This can be attributed to high product affordability coupled with well-established distribution channels and rising focus on personal grooming. The Asia Pacific market is projected to grow at the fastest pace during the forecast period. Factors such as improving living standards, rising spending power, western influence, and increasing youth population are fueling rapid market expansion across China, India, and other developing nations in the region.
Europe currently represents the second largest regional market. Major factors driving growth include high per capita incomes, well-informed consumers, and growing exposure to international beauty trends. Latin America and Middle East & Africa also present lucrative prospects for market participants. This is due to a fast growing millennial population, expanding middle-class demographic, and rising interest in self-care regimes and personalized styling solutions.
