by The Cold Pressed Juice Market is estimated to be valued at US$ 799.2332 Bn in 2023 and is expected to exhibit a CAGR of 8.4% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Cold pressed juice refers to juices that are extracted or pressed from fruits and vegetables mechanically without applying any heat. The juices retain their natural flavors, vitamins and minerals as heat processing is not involved. They offer a variety of health benefits due to the presence of antioxidants, vitamins, minerals and enzymes. Popular cold pressed juices include green juice, orange juice, apple juice and mixed fruit juices. They are finding increased applications in protein drinks, smoothies and wellness shots.
Market Dynamics:
Growing consumer awareness about the health benefits of cold pressed juices acts as a key driver for the market growth. Cold pressed juices are rich sources of antioxidants and vitamins that support immune health, heart health, weight management and overall well-being. Additionally, the rising trend of healthy and clean label products is fueling the demand for cold pressed juices as they do not involve any preservatives, additives or pasteurization process. However, the shorter shelf life of cold pressed juices as compared to traditionally processed juices poses a challenge for the market.
Segment Analysis
The global cold pressed juice market is dominated by the organic segment. The organic segment accounts for over 60% of the total market share owing to the increasing health consciousness among consumers and growing preference for chemical-free alternatives. Furthermore, the nutraceutical properties and various health benefits associated with organic cold pressed juices such as anti-aging properties, immunity boosting, etc. have accelerated the sales of organic cold pressed juices.
PEST Analysis
Political: The implementation of favorable government policies supporting organic farming and production has propelled the growth of organic cold pressed juices.
Economic: The rising disposable incomes and growing health expenditure have encouraged many consumers to opt for premium yet healthy beverages like cold pressed juices.
Social: Rapid urbanization, changing lifestyles, and increasing awareness about the health advantages of cold pressed juices have positively impacted the market growth.
Technological: Advancements in cold pressing technology have ensured higher nutrient and vitamin retention in the juices without using any heat during the extraction process.
Key Takeaways
The Global Cold Pressed Juice Market Size is expected to witness high growth, exhibiting CAGR of 8.4% over the forecast period, due to increasing health consciousness among consumers. The market size for 2023 is US$ 799.2332 Bn.
North America dominates the global cold pressed juice market with over 40% share owing to the rising preference for chemical-free beverages and presence of major players in the US and Canada. Europe is the second largest and fastest growing regional market owing to the increasing adoption of healthy lifestyles and diets in major countries like Germany, UK, and France.
Key players operating in the cold pressed juice market are PepsiCo Inc., Suja Life, LLC, RAW Pressery, Juice Press, Preshafood, Evolution Fresh, Inc., Juice Generation, Liquiteria, Hain Celestial, and Juice Warrior. RAW Pressery is dominating the market with over 15% share due to its innovative product offerings and strong distribution network across various regions.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
